12 results for tag: data analysis


Measure Customer Loyalty with Customer Satisfaction Surveys

By Santa Rimsevica Digital Marketing Manager at QuestionPro With all the talk of data security as of late, it is important that we address another aspect of security – namely customer security. Marketers measure customer loyalty and spend considerable time and resources attempting to understand and master it. This has been going on for as long as there has been competition. As a topic, customer loyalty has been thoroughly researched by academics and practitioners alike. A few things that we know about loyal customers: 1. Sharing their experiences with family, friends, and colleagues is not an issue 2. Once they find a vendor they like they ...

Surveying Staff and Customers – Ideas on Frequency

It is always good news hearing that a company is about to start a new survey, whether its an internal survey of staff or external with customers. Gathering feedback is the start of the process to positive change and improvement for your business. Even with a one-time survey, you need to think about the timing, and also about the frequency of carrying out surveys whether internal or external. An initial survey will give you a baseline, setting a benchmark that you can judge later results against. To consider the timing of a single survey, versus two per year, or continuous surveying below is some continuous data as an example. This data chart ...

2015 Voice of the Customer NZ results now available

In Wellington Thursday 7 April, Giles Potter, Director of Great Outcomes delivered the 2015 Voice of the Customer New Zealand study results presentation. This research study explores Voice of the Customer (VoC) management practices and organisational experience in New Zealand today. Full of insightful and revealing practices and experiences of organisations across New Zealand relating to the collection, management and use of customer feedback and survey data. The report offers evidence based results about the management and use of customer survey data. For example, the study found that while many have taken up VoC programmes, most (77%) ...

How Do I Control Absenteeism in My Contact Centre?

 By Maggie Klenke. Maggie Klenke was a cofounder of The Call Center School and is now an independent consultant. Maggie has visited New Zealand to deliver training, and spoke to Great Outcomes clients at a luncheon. Maggie has great affection for NZ and owns a ranch in Tennessee as well as being a call centre guru! It seems that nearly every contact centre struggles to control absenteeism. No matter how accurate the planning is, when more people are missing than expected, the service suffers. Addressing this problem takes many forms and some solutions will work better in individual centers than others. Step One - Identify the sources of absentee...

2015 Voice of the Customer NZ Research Presentation

Great Outcomes is excited to present the 2015 Voice of the Customer New Zealand Study. This research study explores Voice of the Customer (VoC) management practices and organisational experience in New Zealand today. The study outlines the practices and experiences of organisations across New Zealand relating to the collection, management and use of customer feedback and survey data and offers empirically driven insights and recommendations for the management and use of customer survey data. Last November - December 2015 organisations in New Zealand were invited to respond to our survey about their expectations, approach and experience with ...

Forecasting Practices – Initial steps

Developing good forecasting practices for your workforce needs starts with understanding the steps in the process and building your capability. Those experienced in forecasting can quickly create a forecast for future weeks and incorporate this work into their regular work activities, however these practices need to be mastered individually by learning each step. You'll never optimise your staffing if you aren't forecasting your workload and staff requirements, so here's an outline to help you get started, broken down to a level that you shouldn't find complex to undertake. The building of your capability in each of the steps will lead to you ...