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Email Essentials

Course Outline Register Now
$375 November 2, 2016 @ 10:00 am - 11:30 am

Email Essentials: A Frontline Guide for Writing Effective Emails

An email interaction creates a lasting impression and legally binding document between your company and the customer. Poor writing skills can undermine the company’s credibility. On the other hand, effective email communications can enhance image and build customer loyalty and retention. Make sure your emails are free from grammatical errors, confusing wording, and unfriendly tones. This session will outline the steps to writing effective emails and will provide a template to follow for clear, concise communications, as well as a practical checklist of wordings and practices to avoid.

Seminar attendees will learn to:

  • Describe how email communications can enhance or damage a customer relationship.
  • Define the components of an effective email opening.
  • Write complete sentences in a clear, active voice and avoid sentence fragments and improper grammar.
  • Identify words and phrases that convey a personal tone.
  • Outline commonly misspelled and misused words.

Facilitated by: Giles Potter, Director, Great Outcomes

Giles is a speaker, author and experienced Consultant, who has been providing training and development guidance for over 11 years, after holding senior roles in the financial services industry.  As a Consultant, Giles has worked with Executive leaders in many of New Zealand’s government agencies and multinational corporations.

Seminar Access:

Access to web seminars in the Masters Series is provided via an Internet connection and a separate audio (telephone) connection. Two days prior to each seminar, you will receive email access instructions for the web portion and the telephone number to call.

Web Seminar Cost:  The cost of your first connection is $375 + GST An unlimited number of students may attend via a single web/audio connection.


Attend the nine core sessions in the Frontline Fundamentals Track and take the Mastery Exam to earn certification. Students achieving 80% or higher score on the exam will receive certification from The Call Centre School. The certification processing fee per student is $35 for web seminar attendees; there is no certification charge for classroom participants.

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