2015 Voice of the Customer NZ results now available
In Wellington Thursday 7 April, Giles Potter, Director of Great Outcomes delivered the 2015 Voice of the Customer New Zealand study results presentation. This research study explores Voice of the Customer (VoC) management practices and organisational experience in New Zealand today. Full of insightful and revealing practices and experiences of organisations across New Zealand relating to the collection, management and use of customer feedback and survey data. The report offers evidence based results about the management and use of customer survey data.
For example, the study found that while many have taken up VoC programmes, most (77%) are still relatively new initiatives and have been in place for only 5 years or less. Given this, respondents stated they have solid plans to develop further their VoC in 2016 to gain more from the activity.
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